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Why your USP has nothing to do with your product

Ok, you’ve built a product and now you’re trying to nail the product’s Unique Selling Proposition (USP) to create a compelling marketing message. Let me stop you right there. The first mistake we do is...

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Product managers need the User Pain Story

You are not building a product. No, you are not. You are not building a service. No, that’s not what you do. So what do you? You are helping another human being to be really great at something! (I’ve...

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3 key reasons to why User retention is your most important metric

What’s Your most important Key Performance Indicator (KPI)? New users? Sales per day? Website visitors? I would argue that they are all secondary to User Retention, i.e. retaining users and make to...

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The foolproof way to prioritise tasks in agile development

Which is the most important task to work on right now? When working in an agile environment, this needs to be crystal clear to everybody involved. Is it a newly discovered priority 1 bug or maybe the...

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Time is always a Billion dollar opportunity

The old expression “Time is money” is true. Time is the only thing every person have about equal amounts of in this world and that’s why we get so frustrated when we are wasting it on something. Turned...

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Product managers that create that special magic

Are you a product manager? Then this has definitely happened to you (and here’s what you can do about it). Your product team starts developing a new user profile page. Mid development your system...

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3 contradicting definitions of mobile strategy

“We need to go mobile”. Well, what does is mean? Here are 3 definitions of “mobile” that totally contradict each other, and you need to consider them all! In a world where “mobile first” is a mantra...

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Why I practice Code Therapy

For me programming has always been a very creative activity, like drawing, playing an instrument or gardening. There is something about sitting in front of a computer and realising that there are...

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